A blueprint for the nascent VU.
In the early 1960s, just prior to the formation of the Velvet Underground, Lou Reed worked as a staff writer for the rip-off, cash-in label Pickwick Records. Concerning his time spent with the label, Lou himself was quoted as saying "There were four of us locked into a room and they would say, 'write ten California songs, ten Detroit songs'. These releases would largely head straight to the bargain bins with titles intentionally designed to confuse . . .
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